Company Overview
DOCS Dermatology is one of the largest and most established dermatology practices in the nation. We are a house of brands with more than 200 providers across 20 practice brands and 80 locations in 7 states and have been serving patients for over 40 years. At DOCS, we strive to put the patient first with an emphasis on medical, surgical, and cosmetic dermatology. We provide easy access to high quality dermatologic care in an environment that is consistently friendly, convenient, courteous, and caring. Our primary support center is located in Blue Ash, OH, a suburb of Cincinnati.
Summary
The Marketing Specialist is part of a team that is nimble, scrappy and action oriented. This role is responsible for owning key digital initiatives that support our offices and providers, while also supporting the overall marketing program and patient demand driving initiatives. This role is based in our Blue Ash administrative support center and will be a full-time in-office role.
Job Responsibilities
- Serve as subject matter expert for listings management (e.g., Google business profiles, WebMD, Healthgrades, etc.), and ensure provider information is up to date and complete across third party sites
- Champion our brand reputation management initiatives by developing best practices in partnership with Operations to monitor, respond and perform service recovery for issues surfaced through patient reviews
- Support digital media execution that drives patient demand including but not limited to paid search and affiliate patient acquisition (e.g., Zocdoc). Partner with media agency to launch new ads, monitor performance and test and optimize performance
- Compile and analyze web site analytics; develop recommendations for web site content and functionality enhancements
- Support the flow of communication across the marketing team by owning the project management platform and optimizing its use to support team goals and initiatives (currently Monday.com)
- Gain exposure and support other marketing initiatives as opportunities arise/support is needed
Requirements and skills
- Curious, proactive, well-organized, and detail oriented with a strong “get-it-done” attitude and a commitment to seeing tasks through to completion
- Ability to prioritize, set milestones and achieve them amidst competing priorities
- 3-5 years' experience in marketing with specific experience in paid search, social advertising and/or SEO
- Knowledge of Google analytics and ability to pull insights and make decisions from data
- Experience in a provider-based healthcare business is ideal
- Bachelor’s Degree
- “Hands on keyboard” experience with at least one of the following: project management, listings management and/or media management tools and interfaces such as Yext, Monday.com or Search Ads 360
- Demonstrable experience in aggregating and manipulating marketing data
- Effective and persuasive communication skills with executive, field and provider audiences
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status
