Schweiger Dermatology Group's Ultimate Employee Experience:
- Multiple office locations, find an opportunity near your home
- Positive work environment with the tools to need to do your job and grow
- Full time employees (30+ hours per week) are eligible for:
- Medical (TeleHeath included), HSA/FSA, Dental, Vision by 1st of the month after hire date
- Company HSA contribution
- Eligible for 401K
- Your birthday is an additional personal holiday
- Company Sponsored Short Term Disability
- Pre-tax savings available for public transit commuters
- Part-time employees (less than 30 hours)
- Eligible for Dental, Vision, and 401K on 1st of the month after date of hire
- Employee discounts on Schweiger Dermatology Group skin care products & cosmetic services
Job Summary: The Content & Digital Marketing Analyst is responsible developing a multichannel content strategy, creating or sourcing content, collaborating cross-functionally to distribute content across channels, supporting digital marketing and other key initiatives and analyzing the impact of their work.
Travel: While primarily a remote position, employee is required to attend monthly in office cadence (up to two times per month at our NYC office). From time to time, additional in-person team meetings may be required as well.
Essential Functions:
- Own the development and ongoing management of content calendar aligned with Schweiger Dermatology Group strategic priorities, relevant trending topics, channel/platform best practices and more.
- Manage the creation or sourcing of content in different formats (e.g., blog posts, video, visual assets).
- Oversee and edit others’ writing focusing on things including grammar, clarity, creativity and adherence to brand and other guidelines.
- Manage ongoing partnership with channel owners to identify content needs and ensure distribution across multiple channels in a coordinated way.
- Monitor how other organizations (within and beyond the industry) leverage content; use learnings to identify and implement best practices and opportunities for differentiation.
- Manage various aspects of digital marketing which includes, but is not limited to search engine optimization, paid search and targeted/paid social. This involves collaborating with an external agency and owning key deliverables, channels and projects.
- Collaborate with email marketing colleagues to develop a robust testing plan, analyze results and make recommendations based on the learnings.
- Own key deliverables within multi-channel marketing strategies that support our expansion into specialties beyond dermatology (e.g., allergy)
- Take ownership of additional responsibilities and projects based on business needs.
Qualifications:
- Bachelor’s degree required in business administration, marketing, finance, economics, statistics, or a related field.
- 1-2 years of proven experience in content creation, digital marketing, email marketing and/or other growth-focused marketing.
- Experience analyzing marketing initiatives and leveraging insights to inform future plans.
- Strong writing and editing skills; able to write compelling copy tailored to different channels and edit others’ writing focusing on things including grammar, clarity and creativity.
- Excellent interpersonal skills: ability to communicate effectively and collaborate with internal and external partners including providers, office staff, central support teams and agencies.
- Detail-oriented and organized.
- Enthusiastic about taking on additional responsibilities as opportunities arise.
- Thrives in a fast-paced, iterative environment.
- Healthcare experience preferred, but not required.
